Never let a bad review
go unanswered again

SimplyReply uses a feature called Brand Voice Training to learn how you personally write:

• Paste your own responses. Share 3-5 replies you've already written so the AI learns your natural tone.
• Voice note. Record a short voice note so the AI can learn how you actually speak.

Once you've trained it, select "Your Brand Voice" as your default (instead of one of the 4 built-in presets) and every response uses it as the authority on how you sound.

Separately, these business settings apply no matter which voice or preset you're using, even without completing Voice Training:

• Response rules. Set "always include" and "never say" rules. For example: always thank them by name, never use the word "unfortunately."
• Response behavior. Do you use humor? How do you use exclamation points and emojis? How do you handle negative reviews? Apologize first? Acknowledge the issue? Always invite them to reach out directly?
• Contact information. Include your phone number, email, or website in responses, especially for negative reviews where you want to take the conversation offline.
• Sign-off style. Respond as the Owner, Manager, or Team, with a personal or professional sign-off.
• Custom rules. A free-text field for anything else the AI should know about your business or style.

The result is an AI that writes every response like you would. Not a robot, not a template.

Google is where most customers go first. Before they call, before they walk in, before they book, they search. And what they see on your Google Business Profile, your star rating, your reviews, and whether you respond, shapes their decision before they ever interact with you.

Here's why it matters more than any other platform:

• Google controls local search. When someone searches "best pizza near me" or "nail salon in Fullerton," Google decides who appears in results. Businesses with more reviews, higher ratings, and active owner responses rank higher.
• Responding to reviews is a ranking signal. Google has confirmed that responding to reviews improves your local search visibility. It's not just good customer service. It's SEO.
• 93% of customers read reviews before visiting a business. And they notice whether the owner responds.

And Facebook?

Facebook reviews live on your business Page and show up when people search for you directly or browse local recommendations in Facebook Groups. For certain industries like restaurants, salons, and service businesses, Facebook is where your loyal regulars hang out. Their reviews carry social proof that Google alone can't replicate.

Together, Google and Facebook cover the two places your customers are most likely to talk about you. SimplyReply makes sure you're always part of that conversation.

SimplyReply connects directly to Google Business Profile and Facebook, syncing your reviews automatically.

• Google. Responses post with one tap directly from the app.
• Facebook. When you're ready to respond, SimplyReply copies your response and opens your Facebook Reviews tab directly. Just tap the review and paste. Done.
• Yelp, TripAdvisor, Airbnb, and more. Use Reply Assistant. Copy the review text, paste it into SimplyReply, and get a polished, on-brand draft reply in seconds. Reply Assistant follows whichever voice setting you've chosen in the app — a preset, or your own trained voice for responses that read like you wrote them yourself, no matter where the review came from.

Note: Yelp's mobile app doesn't allow you to copy review text directly. A quick workaround is to screenshot the review and use your phone's built-in text recognition to copy it, then paste it into SimplyReply.

Yes. SimplyReply never posts anything without your permission. By default, the app generates a response and waits for your approval. You can read it, edit it, regenerate it, or dismiss it before anything goes live.

SimplyReply also does its best to flag reviews that may need extra care, such as legal language, health complaints, discrimination, or strong negative content. When a review is flagged, it's pulled out of Auto-respond and held for your manual review. The AI still generates a response. You just need to read it carefully, make any edits, and approve it yourself before posting. This applies to both Google and Facebook reviews. Note that while we do our best, the flagging isn't perfect. We always recommend reading every response before it goes live.

New reviews sync in automatically, and Auto-respond makes it fast to generate a response using your Brand Voice settings — but you always post it yourself. SimplyReply never posts without your approval. Here's how it works by platform:

Google:

1. A new review comes in (synced every 2 hours)
2. You get a push notification letting you know
3. Open the app and tap Draft Reply — SimplyReply generates a response using your Brand Voice
4. Review it and tap Post to Google

Facebook:

1. A new review comes in (synced every 2 hours)
2. You get a push notification letting you know
3. Open the app and tap Draft Reply — SimplyReply generates a response using your Brand Voice
4. Tap Copy & open Facebook. Your response is copied and Facebook opens directly to your Reviews tab
5. Tap the review and paste

Reviews flagged for sensitive content will always be held for your manual review regardless of platform.

Yes! SimplyReply works on both desktop and mobile. You can manage your reviews, generate responses, and post from wherever you are, whether you're at your desk or running between tables.

SimplyReply is built for exactly this. Every negative review gets a calm, genuine response by default, a real apology and a concrete next step, never excuses or reactive language, no matter which voice you're using. Add your contact info in your location settings so the conversation can move offline. If you complete Voice Training and switch to "Your Brand Voice," your specific preference for handling negative reviews (apologize first, acknowledge the issue, or invite contact) is followed exactly; the built-in presets always use the calm, apology-first default. Remember, how you respond to a tough review is often the first impression a new customer gets.

Most users are up and running in about 10 minutes. Connect your Google Business Profile and/or Facebook Page, complete your Brand Voice Training, and SimplyReply pulls in your recent reviews. You can start responding immediately.

Yes! SimplyReply supports multi-location businesses across all plans. Every plan includes access to all features. The only difference is the number of locations and staff logins:

• Starter. 1 location, 1 staff login ($49/mo)
• Pro. 3 locations, 1 staff login per location ($149/mo)
• Agency. Designed for marketing agencies or consultants managing online reputation for multiple client businesses. Includes 3 client locations to start, each with their own settings and Brand Voice, all managed from one dashboard. Add more clients at $29/mo each. Unlimited staff logins so your whole team can collaborate. ($499/mo)

Need more than 3 locations or managing a large chain? Let's talk

You choose! SimplyReply gives you three options:

• Match the review. Respond automatically in whatever language the customer wrote in.
• Always respond in a specific language. Set English, Spanish, Tagalog, or any of the 50+ supported languages as your default, regardless of what language the review is written in.
• Mix and match by location. If you have multiple locations serving different communities, each location can have its own language setting.

You can set your language preference for each location — go to Locations, click Edit on the one you want to change, and set it there.

SimplyReply includes a built-in Google Review Link & QR Code generator. Once your Google Place ID is set, SimplyReply generates a direct review link and a scannable QR code you can download and use anywhere, on receipts, table tent cards, counter signage, or anywhere customers will see it. One scan takes them straight to your Google review page. More reviews coming in means more for SimplyReply to help you respond to.

SimplyReply launches this fall. Join the waitlist to be first in line. You'll get early access and a launch notification the moment the doors open.

No download or app store required. SimplyReply works right in your phone's browser, and you can add it to your home screen so it opens just like a regular app, full screen, with its own icon, no browser bar in the way. Once it's added, you'll still get push notifications when a new review comes in, and the app stays fast even on a spotty connection. It works this way on both iPhone and Android, so there's nothing extra to install and nothing to keep updated through an app store.

SimplyReply asks for Google sign-in for two things: to verify your identity when you log in, and, if you choose to connect it, to read your business's Google review data so new reviews show up automatically in your Inbox instead of you having to copy and paste them in by hand. We never post anything to your Google Business Profile without you reviewing and approving it first, and connecting your Google account is optional — you can use SimplyReply by pasting reviews in manually instead.